Reachify is an intelligent conversion platform that captures customer contact information in real-time for sales teams to quickly follow up with contacts.
It simplifies workflow, enabling sales teams to operate more efficiently and focus on attracting, retaining, and engaging their customers.
Because Reachify's conversion volume was very low, it wasn't receiving much attention from potential customers.
As a result, there were several different challenges including:
- Opportunity loss/time investment - Many people who clicked on the website would leave after seeing that there was no conversion happening thus creating opportunity loss for Reachify while also spending time without conversion tracking which could be used for other conversion opportunities.
- High bounce rates - High bounce rates exist when people click on an external link but don't get any conversion from it or visit your website multiple times before converting, causing you to lose conversion opportunities.
MP Digital's approach included analytical research and development of SEO strategies with key focus on increasing Reachify's conversion volume by implementing different technologies including:
- Search engine ranking position improvements
- Word research & content creation for conversions
- conversion copywriting
- Conversion rate optimization
- Quality backlinks for to increase rankings
Reachify was able to see a 112.35% increase in conversion volume, as well as an increased amount of leads by 111.22%.
After this experience, Reachify is no longer experiencing any conversion problems but is actually expanding their partnerships in various industries, such as restaurants and med spas.
As a result, MP Digital's SEO strategy had a big impact on Reachify's business statistics which allowed their company to receive more attention from potential customers and helped them grow as a SaaS company.